The key to successful marketing initiatives and generating organic top line growth is to take a Consumer Centric approach - or in the case of organizations in Business to Business markets a Customer Centric approach.
Consumer Centric Solutions (CCS) provides consulting and Marketing Research to bring focus to the consumer/customer through the following areas of specialization:
Targeting Research - Segmentation of Consumers/Customers, Need States
Brand Strategy Development - Facilitation of Cross Functional Team Sessions
Innovation - Facilitation of Ideation and Prototyping Sessions
CCS places a heavy emphasis on identifying powerful new insights that are both strategic and actionable. CCS also works within organizations across functional areas to drive organizational understanding, acceptance and utilization of research findings.
CCS also has developed Human Resource tools to aid organizations in better understanding the diversity of their workforce which can have an enormous return on investment through optimization of recruiting, retention, motivation, and competency development.
