Bio-Sketch
Dennis is the Principal Consultant and owner of Consumer Centric Solutions LLC of St. Paul, MN. He specializes in strategic marketing research (consumer segmentation and market structure), brand development, and new product innovation. His client list includes several major consumer products and services companies, as well as marketing research organizations nationwide. They include: General Mills, Clorox, ConAgra, Wells Fargo, GlaxoSmithKline, Pfizer, Ecolab, and the NPD Group among others.
Dennis Degeneffe recently retired from a 10 year appointment as a Research Fellow at The Food Industry Center at the University of Minnesota, where he conducted research on government grants from the National Institute of Health, the USDA and the Department of Homeland Security. Much of his work and publications involve the practical use of consumer segmentation. Dennis has also taught graduate level Marketing Research in the MBA Program at the Carlson School of Management at the University of Minnesota. He also founded and chaired for 8 years the Food Industry University Coalition – a collaborative association of food and retail centers across 13 universities with sponsorship from the National Grocers Association.
Prior to his appointment at the University of Minnesota, Dennis spent 24 years in the field of Marketing Research with such companies as Kraft, General Mills, and McDonalds. He last held the position of Senior Director of Consumer Insights at the Pillsbury Company. In this role he was responsible for conducting several major segmentation studies including the “How We Eat and Shop” research program, which provided a consumer centric basis for Pillsbury corporate strategic planning across its brand portfolio.
Dennis is past chair of the University of Wisconsin A. C. Nielsen Center for Marketing Research’s External Advisory Board, and has taught Applied Marketing Research in the Graduate School of Business at the University of St. Thomas.
Dennis is the Principal Consultant and owner of Consumer Centric Solutions LLC of St. Paul, MN. He specializes in strategic marketing research (consumer segmentation and market structure), brand development, and new product innovation. His client list includes several major consumer products and services companies, as well as marketing research organizations nationwide. They include: General Mills, Clorox, ConAgra, Wells Fargo, GlaxoSmithKline, Pfizer, Ecolab, and the NPD Group among others.
Dennis Degeneffe recently retired from a 10 year appointment as a Research Fellow at The Food Industry Center at the University of Minnesota, where he conducted research on government grants from the National Institute of Health, the USDA and the Department of Homeland Security. Much of his work and publications involve the practical use of consumer segmentation. Dennis has also taught graduate level Marketing Research in the MBA Program at the Carlson School of Management at the University of Minnesota. He also founded and chaired for 8 years the Food Industry University Coalition – a collaborative association of food and retail centers across 13 universities with sponsorship from the National Grocers Association.
Prior to his appointment at the University of Minnesota, Dennis spent 24 years in the field of Marketing Research with such companies as Kraft, General Mills, and McDonalds. He last held the position of Senior Director of Consumer Insights at the Pillsbury Company. In this role he was responsible for conducting several major segmentation studies including the “How We Eat and Shop” research program, which provided a consumer centric basis for Pillsbury corporate strategic planning across its brand portfolio.
Dennis is past chair of the University of Wisconsin A. C. Nielsen Center for Marketing Research’s External Advisory Board, and has taught Applied Marketing Research in the Graduate School of Business at the University of St. Thomas.
Publications
•Degeneffe, Dennis; Kinsey, Jean; Stinson, Thomas; and Koel Ghosh (2009). “Segmenting consumers for food defense communication strategies.”
In: International Journal of Physical Distribution and Logistics Management, V.39, no5, 2009, pp.365-403, 2009.
•Kinsey, Jean; Stinson, Tom; Degeneffe, Dennis; Ghosh, Koel; Busta, Frank (2009) “Consumer response to a new food safety issue: food terrorism.”
In: Global Issues in Food Science and Technology, edited by Gustavo Barbosa-Canovas, Alan Mortimer, David Lineback, Walter Spiess, Ken Buckle,
and Paul Colonna, New York, NY: Elsevier, 2009, pp. 145-161, 2009.
•Kinsey, Jean; Harrison, R. Wes; Degeneffe, Dennis; Ferreira, Gustavo; Shiratori, Sakiko. “Index of consumer confidence in the safety of the United
States food system.” In: American Journal of Agricultural Economics, v.91, no.5, December 2009, pp 1470-1476, 2009.
•Sudo, Noriko; Degeneffe, Dennis; Vue, Houa; Ghosh, Koel; Reicks, Marla. “Relationship between needs driving eating occasions and eating
behavior in midlife women.” In: Appetite, v.52, no.1, February 2009, pp137-146, 2009.
•Sudo, Noriko; Degeneffe, Dennis; Vue, Houa; Ghosh, Koel; Reicks, Marla. “Relationship between attitudes and indicators of obesity in midlife
women.” In: Health Education and Behavior 2009; 36:1082-1094. •Stinson, Thomas F., Ghosh, Koel, Kinsey, Jean, Degeneffe, Dennis. (2008) “Do
household attitudes about food defense and food safety change following highly visible national food recalls?” In American Journal of Agricultural
Economics, v.90, no.5, pp.1272-1278, 2008.
•Sudo N., Degeneffe D., Vue H., Reicks M. (2008) “Need States Based on Eating Occasions Experienced by Midlife Women.” In Journal of Nutritional
Education Behavior, 2008;40:378-384.
•Kinsey, J.D., Stinson T.F., Degeneffe D.J., Ghosh K., and Busta, F.F. (2007). “Consumers Response to a New Food Safety Issue: Food Terrorism.” In
Global Issues in Food Science and Technology,” Ed. G.V. Barbosa-Canovas, A. Mortimer, P. Colonna, D. Lineback, W. Spiess, and K. Buckle. IUFoST
World Congress Publication . Elsevier.
•Thomas F. Stinson, Jean Kinsey, Dennis Degeneffe, and Koel Ghosh. (2007). “Defending America’s Food Supply against Terrorism: Who’s
Responsible? Who Should Pay?” In Choices, http://www.choicesmagazine.org/1st Quarter, 2007. 22:1.
•Thomas F. Stinson, Jean Kinsey, Dennis Degeneffe and Koel Ghosh. (2007). “How Would Americans Allocate the Anti-Terrorism Budget? Findings
from a National Survey of Attitudes about Terrorism,” In Homeland Security Affairs. http://www.hsaj.org/?article=3.2.3, 3(2), June 2007. Click
here to edit.
In: International Journal of Physical Distribution and Logistics Management, V.39, no5, 2009, pp.365-403, 2009.
•Kinsey, Jean; Stinson, Tom; Degeneffe, Dennis; Ghosh, Koel; Busta, Frank (2009) “Consumer response to a new food safety issue: food terrorism.”
In: Global Issues in Food Science and Technology, edited by Gustavo Barbosa-Canovas, Alan Mortimer, David Lineback, Walter Spiess, Ken Buckle,
and Paul Colonna, New York, NY: Elsevier, 2009, pp. 145-161, 2009.
•Kinsey, Jean; Harrison, R. Wes; Degeneffe, Dennis; Ferreira, Gustavo; Shiratori, Sakiko. “Index of consumer confidence in the safety of the United
States food system.” In: American Journal of Agricultural Economics, v.91, no.5, December 2009, pp 1470-1476, 2009.
•Sudo, Noriko; Degeneffe, Dennis; Vue, Houa; Ghosh, Koel; Reicks, Marla. “Relationship between needs driving eating occasions and eating
behavior in midlife women.” In: Appetite, v.52, no.1, February 2009, pp137-146, 2009.
•Sudo, Noriko; Degeneffe, Dennis; Vue, Houa; Ghosh, Koel; Reicks, Marla. “Relationship between attitudes and indicators of obesity in midlife
women.” In: Health Education and Behavior 2009; 36:1082-1094. •Stinson, Thomas F., Ghosh, Koel, Kinsey, Jean, Degeneffe, Dennis. (2008) “Do
household attitudes about food defense and food safety change following highly visible national food recalls?” In American Journal of Agricultural
Economics, v.90, no.5, pp.1272-1278, 2008.
•Sudo N., Degeneffe D., Vue H., Reicks M. (2008) “Need States Based on Eating Occasions Experienced by Midlife Women.” In Journal of Nutritional
Education Behavior, 2008;40:378-384.
•Kinsey, J.D., Stinson T.F., Degeneffe D.J., Ghosh K., and Busta, F.F. (2007). “Consumers Response to a New Food Safety Issue: Food Terrorism.” In
Global Issues in Food Science and Technology,” Ed. G.V. Barbosa-Canovas, A. Mortimer, P. Colonna, D. Lineback, W. Spiess, and K. Buckle. IUFoST
World Congress Publication . Elsevier.
•Thomas F. Stinson, Jean Kinsey, Dennis Degeneffe, and Koel Ghosh. (2007). “Defending America’s Food Supply against Terrorism: Who’s
Responsible? Who Should Pay?” In Choices, http://www.choicesmagazine.org/1st Quarter, 2007. 22:1.
•Thomas F. Stinson, Jean Kinsey, Dennis Degeneffe and Koel Ghosh. (2007). “How Would Americans Allocate the Anti-Terrorism Budget? Findings
from a National Survey of Attitudes about Terrorism,” In Homeland Security Affairs. http://www.hsaj.org/?article=3.2.3, 3(2), June 2007. Click
here to edit.